> ## Documentation Index
> Fetch the complete documentation index at: https://docs.domainer.domains/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Settings

> Enable the built-in analytics tracker, connect Google Analytics 4, and configure the cookie consent banner shown to visitors on your marketplace.

**Settings → Tracking** controls two independent analytics systems. You can use one, both, or neither.

## Built-in analytics

The platform includes its own privacy-first analytics tracker. It records page views, visitor counts, referrer sources, countries, and device types — all server-side, without cookies.

| Field                            | Description                   |
| -------------------------------- | ----------------------------- |
| **Enable own analytics tracker** | Master switch. On by default. |

No setup required beyond the toggle. Data is visible in the **Analytics** section of the admin dashboard and on individual domain pages.

**Privacy characteristics:**

* No cookies used
* Visitor identity is derived from a salted hash — no raw IP addresses stored
* GDPR-compliant by design — no cookie banner needed for built-in analytics alone

Results appear in the admin Dashboard and in the Analytics tab on each domain's edit page.

## Google Analytics 4

Connect a GA4 property to get Google's reporting alongside the built-in tracker.

| Field                         | Description                                                                              |
| ----------------------------- | ---------------------------------------------------------------------------------------- |
| **Enable Google Analytics 4** | Loads the GA4 script after visitor consent.                                              |
| **GA4 Measurement ID**        | Your property ID, e.g. `G-XXXXXXXXXX`. Found in Google Analytics → Admin → Data Streams. |

<Note>
  GA4 requires visitor consent before loading. Enabling GA4 automatically activates the cookie banner on the public site.
</Note>

### Cookie banner

When GA4 is enabled, a cookie consent banner is shown to visitors on their first visit. The GA4 script loads only after the visitor clicks **Accept**.

Customize the banner text to match your site's tone:

| Field              | Default                                        |
| ------------------ | ---------------------------------------------- |
| **Banner text**    | `We use analytics to improve your experience.` |
| **Accept button**  | `Accept`                                       |
| **Decline button** | `Decline`                                      |

If the visitor declines, the GA4 script is never loaded. The built-in analytics tracker is unaffected — it runs regardless of consent since it uses no cookies.