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Every domain has a Sale Model that determines what CTAs (call-to-action buttons) visitors see on its page. Set the sale model in the Pricing & Sale Terms section of the domain edit form.

The four models

Make an Offer (default)

Visitors see an offer form. They enter a name, email, and bid amount. Use this when you want to start a negotiation without naming a price, or when you’re not sure of the domain’s value yet.
  • No price required
  • Offer submissions land in Transactions → Offers
  • You can counter, accept, or reject from the admin panel

Buy it Now

Visitors see a fixed price and a buy button.
Direct checkout is coming in a future release. Until then, Buy it Now domains show the price and fall back to an inquiry form — visitors can reach out to complete the purchase manually.
  • Requires a Price to be set
  • If no price is set, the page shows “Make Offer” instead of the price

BIN + Make Offer

Visitors see both a fixed price and an offer form. Use this when you want to set a ceiling while still accepting lower bids.
Same note as Buy it Now — direct checkout is not yet available. The price is displayed, and the offer form works normally.
  • Requires a Price to be set for the BIN button to appear
  • The offer form is always visible regardless of whether a price is set

Contact Only

Visitors see only an inquiry form. No price, no offer form. Use this for premium domains where you want to qualify buyers before revealing a price, or for domains you’re not actively selling but are open to inquiries on.
  • Show Inquiry Form checkbox has no effect in this mode — the inquiry form always shows
  • Submissions land in Transactions → Inquiries

The Show Inquiry Form checkbox

Available on Buy it Now and BIN + Make Offer only. When checked, an inquiry form is added below the main CTA. Use it when you want to let buyers ask a question without committing to a full offer.

Summary

The “Optional” entries in the Inquiry form column correspond to the Show Inquiry Form checkbox. Check it to add an inquiry form alongside the main CTA.