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Settings → Tracking controls two independent analytics systems. You can use one, both, or neither.

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Built-in analytics

The platform includes its own privacy-first analytics tracker. It records page views, visitor counts, referrer sources, countries, and device types — all server-side, without cookies. No setup required beyond the toggle. Data is visible in the Analytics section of the admin dashboard and on individual domain pages. Privacy characteristics:
  • No cookies used
  • Visitor identity is derived from a salted hash — no raw IP addresses stored
  • GDPR-compliant by design — no cookie banner needed for built-in analytics alone
Results appear in the admin Dashboard and in the Analytics tab on each domain’s edit page.

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Google Analytics 4

Connect a GA4 property to get Google’s reporting alongside the built-in tracker.
GA4 requires visitor consent before loading. Enabling GA4 automatically activates the cookie banner on the public site.
When GA4 is enabled, a cookie consent banner is shown to visitors on their first visit. The GA4 script loads only after the visitor clicks Accept. Customize the banner text to match your site’s tone: If the visitor declines, the GA4 script is never loaded. The built-in analytics tracker is unaffected — it runs regardless of consent since it uses no cookies.